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In a competitive service economy, how do firms build the steady stream of new business critical to success? Roger Bloom Consulting offers advice and direction on firm-wide initiatives designed get in front of more potential clients, and increase the loyalty and volume of work from existing clients. These include:
- To advertise or not to advertise?
The purpose of advertising; does it serve the firm’s objectives; the good, bad and ugly
- Dealing with the media
How and when to write a press release; pitching stories; cultivating reporters and editors; how to become a quotable "expert"
- Brochures and other print materials
Unity of message and look; writing to attract clients; quality vs. quantity
- Web sites
Your firm’s storefront; keeping it user-friendly; what potential clients want to see
- Events and sponsorships
Goals and objectives; what to do before the event; what to do at the event; follow-up
- Internal cross-marketing
The great untapped reservoir; internal communication is key; the culture of cross-marketing
- Targeted business development campaigns
Identifying target companies or sectors; making contact; following up
- Associate training programs
What you don’t learn in school; training for a career; seminar topics
- Client satisfaction reviews
How to arrange and conduct them; following up; the payoff: loyalty and business
- Alumni programs
Keeping in touch through websites, newsletters and events
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